Marketing Communications Specialist & Executive Assistant to CEO tại TCG Investment Joint Stock Company (Chookie's Travel)

12/2024 → 10/2026 (1 năm 10 tháng)

Ninh Bình

Hospitality group of hotels, hostels and F&B outlets: Wooden Gate B&B, Laneway Hostel, Chookie's Beer Garden, The Coop by Chookie's, Sunset Bar, The Banana Tree Hostel. Marketing plans & campaigns • Lead a marketing team of 2–4 people: assign tasks, review content and set weekly priorities across all brands. • Plan and run multi-channel campaigns with clear budgets, timelines and KPIs, including the occupancy-driven ads plan for Laneway Hostel's launch season. • Grew new monthly customers by 25% through targeted Facebook ads and UGC campaigns. Repositioned "The Coop by Chookie's": defined its USP and lifted footfall through local SEO and TripAdvisor optimisation. Content & digital channels • Manage website, Facebook, Instagram, TikTok and Google Maps for 10 brands; respond to guest comments and messages across 2 hotlines. • Rebuilt chookiestravel.com on WordPress as a bilingual site with dedicated pages for every sub-brand. • Created an SEO blog series with a defined tone of voice, featuring long-serving staff stories. Brand, design & collateral • Built a brand colour and typography system covering 6 sub-brands to keep every channel consistent. • Briefed and directed takeaway packaging (wrapping paper, paper bag, sticker), menus and promotional materials. Events & cross-department work • Organised the Laneway Hostel soft opening: menus, prep checklists, guest and staff invitations. • Ran company events including a Year-End Party for 100+ staff, coordinating all departments. • Aligned kitchen and F&B operations with promotions to ensure 100% readiness in peak campaigns. • Managed OTA listings and guest reviews for Wooden Gate, Laneway and Garden. Executive Assistant to CEO • Built SOPs, workflows and weekly reporting structures across business units. • Coordinated cross-functional teams and tracked priority operational tasks. • Supported the CEO in business planning, performance tracking and strategic initiatives