Senior Brand & Marketing tại KOG

7/2025 → 4/2026 (9 tháng)

ho chi minh city

1/ Palace Long Hai Resort (Hospitality) • Developed and executed seasonal marketing strategies to increase occupancy and customer engagement. Strengthen brand positioning through integrated campaigns, contributing to a 20% increase in brand awareness. • Created and monitored contents on social platforms Zalo OA, IG, Fanpage, Tiktok, Youtube. • Identified trends on social media, applied properly into contents and visuals on social channels, ensuring brand consistency. • Conducted market research, align marketing initiatives with sales objectives through close collaboration with sales teams. • Coordinated cross-functional teams: digital marketing team for track performance, design and media team for ensuring the quality of marketing materials and timeline. • Collaborated with agencies, KOL, travel agents and suppliers. • Monitored customers feedbacks across OTA and social channels to improve customer experience, avoiding negative circumstances. 2/ Corporate Branding & Marketing Strategy • Executed integrated marketing and corporate communication strategies aligned with business goals and project milestones. • Monitored brand awareness consistency across multi-channel platforms, enhancing brand visibility and engagement. • Conducted market research and competitor analysis to improve campaign effectiveness. • Created plans and communications materials (press release, film & interview script, PR article, social posts, brief for short clips and visuals on social channels) • Collaborated with Sales, Design, and external agencies to deliver end-to-end campaigns supporting project launches and revenue objectives. • Oversaw production of marketing collaterals (brochures, 3D rendering, film, scale model, POSM, digital assets, email marketing, OOH), ensuring quality, consistency, and timeline adherence. • Managed agency performance and vendor relationships to ensure cost efficiency and high-quality outputs. • Monitored campaign performance and evaluated results to improve marketing effectiveness. 3/ KSTT Foundation (Charity) • Develop storytelling content, CSR articles, and video scripts to support community engagement and social impact initiatives. Key Achievements • Successfully rebranded Palace Long Hai Resort, achieving a 20% increase in brand awareness and a 15% improvement in OTA bookings through seasonal campaigns.

Senior Marketing & Communications tại Kusto Home

2/2022 → 7/2025 (3 năm 4 tháng)

ho chi minh city

1/ Brand Strategy & Corporate Communications • Developed brand strategies and communication plans to strengthen corporate and project branding in a competitive market. • Ensured consistent brand identity across all platforms and monitored brand health. • Managed media relations and communication channels to enhance brand reputation and stakeholder trust. • Monitored brand sentiment and proactively handled communication risks and potential crises. 2/ Project Management & Cross-functional collaborating • Delivered integrated marketing campaigns aligned with project lifecycle and business goals. • Coordinated with internal teams and agencies to ensure consistent messaging and execution quality. • Cooperated with agencies, suppliers, internal teams to ensure project timeline, prepare relevant marketing collaterals (social posts, visual brief, plans, video scripts) • Involved in internal and external events, including press conferences, handover, launching projects and strategic partnership announcements. Key Achievements • Contributed to 06 Winner awards at Vietnam Property Awards 2022, 2023. • Successfully executed multiple large-scale campaigns aligned with project launches and brand milestones (Dare to run, The Me We Spirit talkshow, Kustodian Hustle) • Projects: Urban Green, The Reflection West Lake

Top Individuals

10/2024

Top Individuals